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South Central Media


South Central Media was established in 2016 as a production arm of Agenda Consulting. We provide graphic design expertise for branding, advertisements and publications. We also provide creative videography, animation and photography services to tell your story in pictures, short vignettes and video narratives.


Our Clients



ROchelle Bargo

Creative Director

A multimedia journalist with a passion for documentary film making, Rochelle has worked for non-profits, local print and online news companies and in educational marketing in the USA and Asia over the past six years. She previously worked at the Australian International School Hong Kong before forming South Central Media, the production arm of Agenda Consulting in July 2015.

Rochelle is experienced in magazine journalism and electronic media journalism. She has worked in Hong Kong and in US cities including San Francisco, Oakland, Portland and Eugene. 


Zita Lam

Graphic Designer

Zita was a high achieving graduate of the Digital Graphic Communications course at Hong Kong Baptist University and has been with Agenda since October 2015. She is a talented, visionary and creative member of our design team. 

As a multimedia designer within our South Central Media team, Zita specialises in motion graphics and multimedia design and is competent in Final Cut Pro, Maya and all programs within the Adobe Creative Suite. She was a key member of the design team for the AIA Great European Carnival and works on projects for numerous clients.

Berni Law

Multimedia Producer

Berni is a multitalented photographer, music composer and videographer. His passion in music and film continued to grow after obtaining a bachelor’s degree in Creative Industries (Film & Video) and a master’s degree in Professional Communications (Screen Studies) from Edith Cowan University in Australia, as well as a Diploma of Sound Production from the Central Institute of Technology. 

Before joining South Central Media as a multimedia producer, Berni worked as a full-time wedding photographer and videographer in Perth, Australia. His attention to detail and ability to not only think outside the box but also think on his feet makes Berni the perfect addition to the creative team. 

During his free time, Berni enjoys producing music for TV commercials, trailers, short films, games and events and has been actively contributing to Audio Jungle since 2013. 



Graphic Designer

Eva embarked her career in graphic design upon graduating from Caritas Bianchi College of Careers. She specialises in corporate identity design, advertising, project management and events. 

Before becoming a full time member of the South Central Media team, Eva worked as a freelance graphic designer for five years, where she took on a wide range of responsibilities including artwork development, magazine design, corporate identity development, logo design, photo retouching, video editing and event management. 

Eva also has an interest in matters relating to law, including the concepts of public interest, experiential and interdisciplinary legal education. While freelancing, she obtained a Certificate in Legal Studies from the University of Hong Kong.


Terry Cheng

Graphic Designer

Terry is a Digital Graphic Communications graduate from Hong Kong Baptist University and is the latest addition to the South Central Media team. 

With his previous experience working for RoadShow, Terry has quickly become our go-to in house motion graphic editor and has endless ideas when it comes to enhancing videos using graphic design and motion graphics. He is proficient in using multiple post production platforms including Adobe After Effects, Premiere Pro, Final Cut Pro and Autodesk Maya.

As a multimedia designer, Terry also assists in outdoor advertising design including billboards, bus and taxi bodies, as well as on site graphics for several events in Hong Kong. He’s keen to continue adding skills and techniques and is now learning more about photography and film from the rest of the South Central Media team. 

Terry’s favourite travel destination is Japan, and he speaks Japanese, Cantonese, English and Mandarin. His smile is infectious and never turns down a chance to try a new snack or dessert at the office! 


Surya urs

Production Intern

Surya is a final-year Creative Media student from the City University of Hong Kong, having previously completed an Associate degree in Business Administration (Marketing).

He specialises in videography and music production, while having experience with graphic design, and is competent in Adobe Photoshop & Premiere Pro, and Ableton Live. 

In his free time, Surya self-releases Hip-hop and Neo-soul production, and puts together album artwork for other producers.


Cheuk Chi Wing Arthur


Arthur is based in Hong Kong and has over 12 years working experience as a photographer in various industries in Asia.

He has produced work for clients including Shanghai Tang, Maybelline, Hong Kong Jockey Club, HSBC, Etude House, Royal Caribbean Hong Kong, LANEIGE and Clinique.

His ability to draw attention to subjects and transform spaces are some of the many qualities that make Arthur unique to work with.

King Ho Chan


Hong Kong fashion photographer King Ho Chan infuses his work with experimental techniques and ‘out-of-the-box’ concepts.

King began his career in photography as a photographer assistant in 2005, and has since worked in the fashion industry as a photographer.

In addition to fashion photography, King also has a keen interest in sports photography and has worked as a photographer for numerous annual Dragon Boat events in Hong Kong.

Jayne Russell


With a background in newspapers and agency photography, Jayne has been involved in sports photography for the past 25+ years. Her portfolio is extensive having covered the Olympics, World championships and world cups in a variety of sports. Having grown up in Australia, rugby remains a solid favourite.








Our Office

1201 12/F Chinachem Hollywood Centre,
1-13 Hollywood Road,
Central, Hong Kong

+852 2890 4500


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